Leupold

We're relentless because you’re relentless. You don’t back down. You don’t give in. You keep going when others stop. No matter where you take us, on the battlefield, in competition, or on the hunt, we won’t let you down.

Our legendary passion inspires us to produce great things. We serve something bigger: American tradition, freedom of the great outdoors, exhilaration and achievement, heroism and courage.

We uphold our legacy of innovation through our creativity, hard work, and perseverance, elevating the customer experience and driving our business forward.

We know what we’re doing because we are in the field, discovering what works and what doesn’t, staying close to the communities we serve.

Nothing is as important as the freedom to explore and invent what could be and the discipline to execute it to perfection.

We've earned the right to defend our ground. We are steadfast and confident in our ability to take new ground.

We are reliable and true in our commitments to ourselves, to those we serve, and to those we lead. Loyalty begets loyalty.

We lead with purpose and intent. Above all, we are ardent in living up to our family values and creating a company that future generations will be proud of.

SO BE BOLD. BE TENACIOUS. BE RELENTLESS.