Sierra

Sierra Bullets: A Tradition of Precision

For over 70 years, Sierra Bullets has been dedicated to the manufacture of the most accurate bullets in the world. This commitment to performance has established a “Tradition of Precision” for which we’re known throughout the world.

Over the years, much has changed in the industry and in the marketplace. What hasn’t changed has been our focus on bullets. Hunting and target bullets for rifles and handguns are the only products we make, and we work hard to make them better than anyone else.

If you consider the large number of serious marksmen and hunters who use nothing but Sierra and their many accuracy records, we believe we accomplish our objective of a better bullet.

Sierra began in 1947 in a California Quonset hut building. At the time, World War II had just ended, shooting popularity was rising to unprecedented levels and the supply of high-quality ammunition was limited. Shooters were discovering that to satisfy their own demand, reloading was the answer. Frank Snow, Jim Spivey, and Loren Harbor recognized this and created Sierra Bullets to help fill the void. A few years later, an accomplished competitive shooter named Martin Hull joined Sierra. Martin brought with him an understanding of the market and the ability to translate ideas into a finished product. He was the manager of our ballistics laboratory for nearly 20 years. In 1969, Bob Hayden joined Sierra as Manager of Operations for The Leisure Group, who at the time was Sierra’s parent company. An engineer by trade and an avid hunter, Bob led Sierra through years of tremendous growth while greatly expanding Sierra’s product offering before his retirement in 2012.