Sierra

Sierra

 

Sierra Bullets: A Tradition of Precision

For over 70 years, Sierra Bullets has been dedicated to the manufacture of the most accurate bullets in the world. This commitment to performance has established a “Tradition of Precision” for which we’re known throughout the world.

Over the years, much has changed in the industry and in the marketplace. What hasn’t changed has been our focus on bullets. Hunting and target bullets for rifles and handguns are the only products we make, and we work hard to make them better than anyone else.

If you consider the large number of serious marksmen and hunters who use nothing but Sierra and their many accuracy records, we believe we accomplish our objective of a better bullet.

Sierra began in 1947 in a California Quonset hut building. At the time, World War II had just ended, shooting popularity was rising to unprecedented levels and the supply of high-quality ammunition was limited. Shooters were discovering that to satisfy their own demand, reloading was the answer. Frank Snow, Jim Spivey, and Loren Harbor recognized this and created Sierra Bullets to help fill the void. A few years later, an accomplished competitive shooter named Martin Hull joined Sierra. Martin brought with him an understanding of the market and the ability to translate ideas into a finished product. He was the manager of our ballistics laboratory for nearly 20 years. In 1969, Bob Hayden joined Sierra as Manager of Operations for The Leisure Group, who at the time was Sierra’s parent company. An engineer by trade and an avid hunter, Bob led Sierra through years of tremendous growth while greatly expanding Sierra’s product offering before his retirement in 2012.

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Our Price £36.95 inc VAT
£30.79 ex VAT
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Our Price £30.99 inc VAT
£25.83 ex VAT

Sierra .20 CAL 32gr BlitzKing (SC1032)
Sierra .20 CAL 32gr BlitzKing (SC1032)
Sierra Bullets: A Tradition of Precision For over 70 years, Sierra Bullets has been dedicated to the manufacture of the most accurate bullets in the world. This commitment to performance has established a “Tradition of Precision” for which we’re known throughout the world. Over the years, much has changed in the industry and in the marketplace. What hasn’t changed has been our focus on bullets. Hunting and target bullets for rifles and handguns are the only products we make, and we work hard to make them better than anyone else. If you consider the large number of serious marksmen and hunters who use nothing but Sierra and their many accuracy records, we believe we accomplish our objective of a better bullet.
Our Price £199.99 inc VAT
£166.66 ex VAT
Sierra .20 CAL 39gr BlitzKing (S1039)
Sierra .20 CAL 39gr BlitzKing (S1039)
Sierra Bullets: A Tradition of Precision For over 70 years, Sierra Bullets has been dedicated to the manufacture of the most accurate bullets in the world. This commitment to performance has established a “Tradition of Precision” for which we’re known throughout the world. Over the years, much has changed in the industry and in the marketplace. What hasn’t changed has been our focus on bullets. Hunting and target bullets for rifles and handguns are the only products we make, and we work hard to make them better than anyone else. If you consider the large number of serious marksmen and hunters who use nothing but Sierra and their many accuracy records, we believe we accomplish our objective of a better bullet.
Our Price from £39.99 inc VAT
£33.33 ex VAT

Sierra .22 CAL 40gr BlitzKing (1440)
Sierra .22 CAL 40gr BlitzKing (1440)
For rifles, this bullet is designed for explosive expansion in varmints and small game and with accuracy characteristic of the MatchKing bullets. The nose tips of this bullet is made of a proprietary acetyl resin compound, and the sharp tips improve the ballistic coefficient over the traditional flat-base Spitzer bullet design. The 40 grain BlitzKing has a flat base. All the BlitzKing bullets in 22 caliber are designed to be fired at muzzle velocities up to 4400 fps. For handguns, the BlitzKing bullet is especially effective in varmints and small game for the full range of centerfire cartridges in 22 caliber. They have outstanding accuracy, a flat trajectory and superb expansion in small animals even with the smaller-capacity cartridges. The 40 grain bullet is recommended for smaller cartridges, such as the 22 Hornet up to the 222 Remington.
Our Price from £39.99 inc VAT
£33.33 ex VAT
Sierra .22 CAL 40gr Hornet (1100)
Sierra .22 CAL 40gr Hornet (1100)
The thin jacket and rounded nose of this bullet provides outstanding accuracy and effective expansion on small varmints at these modest velocities. This bullet is ideal for barrels with 1×16″ twist rates and muzzle velocities that require a “short” bullet for proper stability. It is also effective in rifles firing medium-capacity cartridges, such as the 222 Remington and 223 Remington, for target and varmint shooting at muzzle velocities up to 3500 fps. For handguns, this bullet with a thin jacket and lots of exposed lead are ideal for all centerfire cartridges in 22 caliber. It will range in expansion from being a varmint bullet at Hornet handgun velocities to an explosive “Blitz” style Varminter at 223 Remington velocities. The bullets with a round nose shape are capable of outstanding accuracy, especially at short to moderate ranges.
Our Price £32.99 inc VAT
£27.49 ex VAT

Sierra .22 CAL 60gr TMK (7160)
Sierra .22 CAL 60gr TMK (7160)
Sierra has enhanced a segment of the MatchKing line by adding the acetal resin tip, thus crowning the Tipped MatchKing (TMK) bullet line. The major advantage of adding a tip to the bullet is the reduction of drag, producing a more favorable ballistic coefficient. Another benefit is reliable feeding in magazine fed firearms. The introduction of the 60 Gr. TMK helped to fill a gap in the 22 caliber Match bullet offering. While they are recognized around the world for record-setting accuracy, MatchKing® and Tipped MatchKing® bullets are not recommended for most hunting applications. Although MatchKing® and Tipped MatchKing® bullets are commonly used for varmint hunting, their design will not provide the same reliable explosive expansion at equivalent velocities in varmints compared to their lightly jacketed Hornet, Blitz or Varminter counterparts.
Our Price from £27.49 inc VAT
£22.91 ex VAT
Sierra .22 CAL 77gr TMK (7177)
Sierra .22 CAL 77gr TMK (7177)
Sierra has enhanced a segment of the MatchKing line by adding the acetal resin tip, thus crowning the Tipped MatchKing (TMK) bullet line. The major advantage of adding a tip to the bullet is the reduction of drag, producing a more favorable ballistic coefficient. Another benefit is reliable feeding in magazine fed firearms. The 77 grain Tipped MatchKing (TMK) allows seating to an OAL that permits cartridges to be loaded into M16/AR15 magazines. While they are recognized around the world for record-setting accuracy, MatchKing® and Tipped MatchKing® bullets are not recommended for most hunting applications. Although MatchKing® and Tipped MatchKing® bullets are commonly used for varmint hunting, their design will not provide the same reliable explosive expansion at equivalent velocities in varmints compared to their lightly jacketed Hornet, Blitz or Varminter counterparts.
Our Price from £53.99 inc VAT
£44.99 ex VAT

Sierra .22 CAL 90gr HPBT MatchKing (9290)
Sierra .22 CAL 90gr HPBT MatchKing (9290)
The 22 caliber 90 grain Hollow Point Boat Tail was created in response to the increasing demands of Long Range shooters. With the success of the AR-15/M16 rifles in Long Range competition, the need was felt to maximize the ballistic potential of these rifles. The 90 grain MatchKing® is the final product of a series of tests, covering both accuracy and exterior ballistics, to arrive at the best possible bullet for the Long Range competitor. Designed specifically for the .223 Remington / 5.56x45mm cartridge, the 90 MatchKing® is at equally at home in both Match and Service Rifles. Due to the inherent requirements for a bullet of this type, the 90 grain MatchKing® is intended for single loading, and is not intended to be fed from a magazine. While they are recognized around the world for record-setting accuracy, MatchKing® and Tipped MatchKing® bullets are not recommended for most hunting applications. Although MatchKing® and Tipped MatchKing® bullets are commonly used for varmint hunting, their design will not provide the same reliable explosive expansion at equivalent velocities in varmints compared to their lightly jacketed Hornet, Blitz or Varminter counterparts.
Our Price from £30.99 inc VAT
£25.83 ex VAT
Sierra 30 CAL 150gr RN (2135)
Sierra 30 CAL 150gr RN (2135)
In rifle cartridges, these bullets are highly recommended when good expansion and deep penetration in medium and heavy game are required at short to medium ranges. These bullets give pinpoint accuracy because of their short lengths for their weights. This short length for a given weight allows a rifle barrel to stabilize a considerably heavier round-nose bullet than would be possible. If the shots are fast and at short ranges or the game is big and dangerous, these are the bullets to choose. The 150 grain is ideal for quick shots at whitetails or smaller black bears in heavy cover.
Our Price £58.99 inc VAT
£49.16 ex VAT

Sierra 30 CAL 165gr SBT (2145)
Sierra 30 CAL 165gr SBT (2145)
For rifles in 30 caliber, these bullets are designed for medium- to long-range hunting with cartridges having medium to large case capacities for powder. These bullets often display match grade accuracy from accurate hunting rifles.  With the weight range available, at least one of these bullets will prove ideal for almost any 30 caliber cartridge. The 165 grain bullet is best suited to medium game at all velocity levels, and game the size of elk could be taken with confidence providing velocity doesn’t exceed 3000 fps and the range is limited to about 300 yards.
Our Price £46.49 inc VAT
£38.74 ex VAT
Sierra 30 CAL 168gr TMK (7768)
Sierra 30 CAL 168gr TMK (7768)
Sierra has enhanced a segment of the MatchKing line by adding the acetal resin tip, thus crowning the Tipped MatchKing (TMK) bullet line. The major advantage of adding a tip to the bullet is the reduction of drag, producing a more favorable ballistic coefficient. Due to the decades of dominance of our 168 grain MatchKing (#2200) in our .30 caliber bullet line, including it in the new Tipped MatchKing (TMK) bullet line was a natural choice. The 168 grain Tipped MatchKing (TMK) bullet is an excellent choice for F-Class (F Open) matches, as well as 3-Gun and various other competitions. Due to the ballistic advantage that the tip provides, the 168 Tipped MatchKing (TMK) will stay supersonic at 1,000 yards at normal .308 Winchester velocities, unlike its untipped counterpart. While they are recognized around the world for record-setting accuracy, MatchKing® and Tipped MatchKing® bullets are not recommended for most hunting applications. Although MatchKing® and Tipped MatchKing® bullets are commonly used for varmint hunting, their design will not provide the same reliable explosive expansion at equivalent velocities in varmints compared to their lightly jacketed Hornet, Blitz or Varminter counterparts.
Our Price £68.99 inc VAT
£57.49 ex VAT

Sierra 30 CAL 180gr SBT (2160)
Sierra 30 CAL 180gr SBT (2160)
For rifles in 30 caliber, these bullets are designed for medium- to long-range hunting with cartridges having medium to large case capacities for powder. These bullets often display match grade accuracy from accurate hunting rifles.  With the weight range available, at least one of these bullets will prove ideal for almost any 30 caliber cartridge. The 180 grain bullet is best suited to medium game at all velocity levels, and game the size of elk could be taken with confidence providing velocity doesn’t exceed 3000 fps and the range is limited to about 300 yards.
Our Price £47.99 inc VAT
£39.99 ex VAT
Sierra 6.5mm 130gr TGK (4330)
Sierra 6.5mm 130gr TGK (4330)
Introducing the Sierra GameChanger hunting bullet: the perfect combination of Sierra’s legendary match accuracy coupled with deadly penetration. Sierra re-engineered their legendary MatchKing bullet into a hollow point design for quick expansion and fitted it with a transparent green tip for ballistic uniformity. Inside, the GameChanger features a unique construction that utilizes a special lead alloy surrounded by a tough copper jacket that delivers excellent penetration and expansion at a variety of ranges. It’s a GameChanger on any hunt! This is not loaded ammunition.
Our Price from £21.99 inc VAT
£18.33 ex VAT

Sierra 6.5mm 142gr HPBT MatchKing (1742)
Sierra 6.5mm 142gr HPBT MatchKing (1742)
The 6.5mm/.264 inch bore has recently enjoyed a resurgence of interest. Several rifle manufacturers currently produce 6.5x55mm sporters, exposing a new generation of shooters to this famous old Scandinavian service and hunting cartridge. Competitive HighPower and Silhouette shooters have also shown great interest in the 6.5mm bore size. The 142 grain #1742 bullet has a longer ogive radius than the 140 grain #1740 bullet and thus a higher ballistic coefficient with less sensitivity to crosswinds.  
Our Price from £69.51 inc VAT
£57.93 ex VAT
Sierra 6mm 100gr SBT (1560)
Sierra 6mm 100gr SBT (1560)
In rifles, this 100 grain Spitzer Boat Tail bullet with a heavy, double-tapered jacket ensures adequate penetration with reliable expansion on medium game. It is the boat tail counterpart to the flatbase #1540 Pro-Hunter bullet, but when ranges exceed 300 yards, the #1560 bullet is the choice for best downrange performance. This bullet is exceptionally accurate, and it may be used in 6mm cartridges, such as the 243 Winchester, 6mm Remington and magnums. It also is a very fine bullet for larger varmints at long ranges.
Our Price £45.99 inc VAT
£38.33 ex VAT

Sierra 6mm 55gr BlitzKing (1502)
Sierra 6mm 55gr BlitzKing (1502)
For rifles, these bullets are designed for explosive expansion in varmints and small game and with accuracy characteristic of the MatchKing bullets. The nose tips of these bullets are made of a proprietary acetyl resin compound, and the sharp tips improve the ballistic coefficient over the traditional flatbase spitzer bullet design. The 55 grain has a flatbase. The jackets are thin for enhanced accuracy and explosive expansion, but are capable of withstanding high velocities. These bullets are designed to be fired at muzzle velocities up to 4000 fps.
Our Price from £40.99 inc VAT
£34.16 ex VAT
Sierra 7mm 160gr SBT (1920)
Sierra 7mm 160gr SBT (1920)
For rifles chambered in 7mm cartridges, this bullet has the heavy, double-tapered Sierra jacket for hunting. The bullet is recommended for all 7mm cartridges. It is an excellent choice as a lighter bullet in any of the 7mm magnum cartridges for use at medium to long ranges.
Our Price £52.99 inc VAT
£44.16 ex VAT

Sierra 7mm 183gr HPBT MatchKing (1983)
Sierra 7mm 183gr HPBT MatchKing (1983)
Shooters around the world will appreciate the accuracy and extreme long range performance of Sierra’s 7mm 183 grain HPBT. A sleek 27 caliber elongated ogive and a final meplat reducing operation (pointing) provide an increased ballistic coefficient for optimal wind resistance and velocity retention. To ensure precise bullet to bore alignment, a unique bearing surface to ogive junction uses the same 1.5 degree angle commonly found in match rifle chamber throats.  
Our Price from £64.99 inc VAT
£54.16 ex VAT