The constant innovation, research and development of new technologies and materials, the excellence of mechanical machining and a distinctive design are the focal points of Benelli's philosophy.
The Company Mission is represented by the design and manufacture of semi-automatic rifles, which stand out on the market by every competitor for advanced technology, refined style and unrivaled reliability: owning a Benelli weapon means today possessing a weapon from the values higher, a point of arrival for the consumer.
Thanks to the controlled and constant use of technology, Benelli manufactures industrially, according to very high standards, weapons that combine excellent ballistic performance and superb functional qualities. Significant was the entrepreneurial endeavor to strengthen research, design and experimentation, and to equip the company with state-of-the-art equipment and systems for the production and management and control software. Great attention has been paid to the professional growth of all staff members so that products and services can be developed to place the company at a very high level in the sports and defense arms market.