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Norma was founded in 1902 by the Enger brothers from Oslo, Norway, who had founded Norma Projektilfabrik A/S a few years earlier. The name “Norma” has nothing to do with the word “Norge”, which is the Norwegian word for Norway, although you might think so. No, quite simply one of the brothers was extremely keen on the opera by Bellini entitled Norma.

The Swedish shooting movement needed a supplier in Sweden, and a request was made for Norma Projektilfabrik A/S to set up in Sweden: at this time, Sweden and Norway were both part of a union. The brothers took a train to Sweden and set up their business in Åmotfors, some 20 kilometres from the border with Norway.

From the very beginning, and until halfway through the 20th century, the company’s business was dominated by the production of military ammunition and ammunition for rifles, but the range of hunting equipment gradually became more and more interesting. Norma started to make contacts on the international market at this time. This, together with the company’s interest in the military, resulted in modern ways of thinking and led to new products with outstanding precision.

Nils Kvale has been an invaluable part of Norma’s enormous success during the latter half of the 20th century. At the same time, he was a fantastic visionary and an extremely talented developer of products. It was possible to introduce a range of new calibres to the market in the 1960s. Not least, Nils Kvale’s co-operation with colleagues in the USA helped to put Norma on the world map as a manufacturer of top-quality rifle ammunition.