In 2011 Franchi launched its radically renewed image. A new, modern and simple logo that can be easily remembered and that is more attractive for young hunters.
A new claim: “Franchi Feels Right”, which firmly reminds the Company’s audience that at the core of each Franchi project there’sis always the hunter. It is the hunter in fact, who will sense excitement and unique emotions in carrying out his favorite activity and will become an integral part of a natural environment to be experienced with always growing passion.
Franchi mission is to offer to the market a suitable product for its ergonomic, ballistic and mechanical features, capable of responding to the needs of its customers.
Shotgun and hunter become a single entity in perfect harmony with the naturenatural environment, in compliance with hunting regulations.